We can all agree that PR is a tool in a marketing plan, as much as a hammer is a tool in belt. If you don’t know how to swing a hammer or pick the right nail for the material being used, it’s the fault of the user and not the tool? Yes? And are companies are really spending $50K without a scope of work?
And, I still don’t understand what this means:
The mission, according to AirPR’s founder, is to decrease the friction for the PR professional, while increasing efficacy for the client — a mission that, if it is followed-through, could bring a huge benefit to startups and big companies alike.
I had to share this excellent explanation of why the Florida State football team was banned from using Twitter during the summer from head coach Jimbo Fisher. This is very straightforward and doesn’t once mention customers, corporate reputation, engagement or any of the other social media bingo terminology.
Right now we’re on a Twitter ban because I think we abused the responsibility. And I think it is a responsibility because you’re representing yourself, your family and the organization, and you have to do things the right away and you gotta understand the ramifications of words. Words are the most powerful thing we have, and as soon as they’re associated with your name – no matter if you retweeted them, if you tweeted them, no matter what happens – that’s stuck to you for life. And I think we’re constantly trying to educate our guys, understand the power of it.
He goes on to use a bad analogy of how Twitter is like a hand gun, but we’ll let history just remember the good part of the statement.