I’ve been back in Texas for a little over 7 months and while lots of things have changed, the name of this blog has not. I’m no longer a Displaced Texan.
The journey back to Texas started in 2006 when we left Austin for Memphis. We never imagined living east of the Mississippi River, nevermind on it. Our time in Memphis was unimaginably productive, genuine and memorable. From Memphis we headed west, far west to the Pacific coast and the Bay Area. Another great experience for me and my family.
So, we back in Texas. Austin, Texas. So, back to the question at hand: What to name my blog?
I’m interested in the upcoming revolution sensors and the “internet of things” will bring. I’m interested in the collision of marketing and communications. And, I’m interested in the way organizations, companies and people transform and the process and journey’s they take in doing so.
If you have any ideas, would love to hear them.
Came across this news on TechCrunch about a PR startup, AirPR, that’s building a platform to help start-ups and big company’s with PR support.
We can all agree that PR is a tool in a marketing plan, as much as a hammer is a tool in belt. If you don’t know how to swing a hammer or pick the right nail for the material being used, it’s the fault of the user and not the tool? Yes? And are companies are really spending $50K without a scope of work?
And, I still don’t understand what this means:
The mission, according to AirPR’s founder, is to decrease the friction for the PR professional, while increasing efficacy for the client — a mission that, if it is followed-through, could bring a huge benefit to startups and big companies alike.
You can read more about it on TechCrunch. And visit AirPR.
I had to share this excellent explanation of why the Florida State football team was banned from using Twitter during the summer from head coach Jimbo Fisher. This is very straightforward and doesn’t once mention customers, corporate reputation, engagement or any of the other social media bingo terminology.
Right now we’re on a Twitter ban because I think we abused the responsibility. And I think it is a responsibility because you’re representing yourself, your family and the organization, and you have to do things the right away and you gotta understand the ramifications of words. Words are the most powerful thing we have, and as soon as they’re associated with your name – no matter if you retweeted them, if you tweeted them, no matter what happens – that’s stuck to you for life. And I think we’re constantly trying to educate our guys, understand the power of it.
He goes on to use a bad analogy of how Twitter is like a hand gun, but we’ll let history just remember the good part of the statement.