June 30, 2009

The 140 Character Communicator

frustrationAfter years of creating key messages, proof points–even articulations–I’m finding myself beginning to adopt a new style of writing. Twitter is to blame.

You see my writing has been getting shorter and shorter.  Some might say this is a good thing.  In fact, I’ve been told if your entire email message can’t be seen in the screen of a blackberry, it’s too long.  My emails, my headlines, my day-to-day correspondence has been getting shorter and shorter.  I think it’s because my writing is getting tighter, but I think it’s because the Twitter limit has taken its effect.

If you’ve ever tried to effectively communicate on Twitter, you’ll agree with me that traditional messages just don’t fit. If the message don’t Tweet, You must delete.  The best ideas don’t always fit and so you have to be creative and find different ways to say what you want.

The results. Getting down to the heart of your message.  Speaking like a human. And speaking clearly.

The 140 character communicator is not a proud soul.  It’s a troubled one, but hopefully an effective one.

June 26, 2009

Engaging in Conversation – A New Frontier for Me…profesionally speaking

icecreamscooperIf you know me, you know I talk…a lot.  You know I like to talk a lot about social media, too. Recently, I’ve been having some amazing conversations with the social community about a variety of topics.

First, the mommy bloggers. We invited two of Tennessee’s most awesome mom’s to Memphis before Mother’s Day to see how FedEx delivers and connects families. They rock.  It was my first offical blogger relations gig and they made it super fun.  Check them out at:  BlondeMomBlog and Milk Breath and Margaritas.

Second, I invited bloggers and social media intellectuals to join the FedEx volunteer team in Boston for the Scooper Bowl.  An amazing all-you-can-eat ice cream social that benefits the Dana Farber Cancer Institute and the Jimmy Fund.  Bostonian and mega-brain Rachel Happe and MomCentral came out and we had great conversations and built some relationships that will continue to grow.

And recently, I’ve been engaged in conversation about an important issue effecting my employer, FedEx.  I’m sure you’ve seen www.brownbailout.com.  I’ve been talking to folks on Twitter and blog posts about the company’s stance on the issue.

What’s cool about all of these conversations is I’m starting to talk to people outside my norm, my comfort zone.  I’m a tech PR guy at heart. Speeds and feeds, spec sheets and SLAs were my game for 7 years.  Now the dialogue I’m engaged in is allowing me to meet new people. Have new conversations. And, I’m talking about my company in a non-talking point, non-key messages kind of way.

Kind of cool that this is what social media is all about.  Being social. Finding dialogue. Engaging in discussion.

Check them out.

June 16, 2009

Letterman Learns Two Rules in Communication

lettermanLast week David Letterman took two shots at two of his favorite subjects: A-Rod and Sarah Palin.  He told a joke about how A-Rod knocked up Palin’s daughter during a recent game.  The problem was it wasn’t Bristol, Palin’s 18 year-old daughter. It was Willow. Her 14 year-old daughter.

The Palin camp expressed it’s outrage, rightly so and that had Letterman back tracking.  It didn’t help when advertisers started to bail on the show.  Letterman is right in the middle of signing a two-year extension with the network and facing a younger rival who reminds me of Dave in his earlier days, Conan O’Brien.

All of that being said the focus here is on Letterman. In his apology Letterman states, “Oh, boy, now I’m beginning to understand what the problem is here. It’s the perception rather than the intent.’ It doesn’t make any difference what my intent was, it’s the perception.”

There are some key takeaways in his admission that apply in communications.

The first takeaway is the fact that it doesn’t matter what you want to say, it’s what your audience hears is what matters most.  As communicators we talk about controlling the message.  To the non-communicator, controlling the message may sound like we’re holding back information or not being completely forthcoming. However, when we control the message, we’re crafting not what we want to say, rather what we want the public to takeaway. Knowing what your desired outcome of you message is so important.  Remember, as Letterman has come to understand, it’s about perception not your intent.

The second takeaway is a basic communication strategy: knowing when to say something, is just as important as what you say.  Letterman didn’t have all the facts on who was at the game. In fact, he was probably reading a joke someone on his staff wrote.  He didn’t have the facts, but that doesn’t matter now.  It would also probably help if he laid off Alex Rodriguez and Palin.  I think he’s the only one keeping them in public view.

One thing is for sure no one is laughing now.  It’ll be interesting to see if the spotlight remains on him for awhile.  He’s used to being the satirist, not the one people are laughing at.

June 9, 2009

Cha, cha, cha, changes…

jonasThere have been a lot of changes going on in my world, so I apologize for neglecting the displaced texan for awhile.

I wanted to reflect on what change means to people.  Not to analyze it, but rather put some brain foder out there  and see what you think.  Hopefully, you’ll let me know what you think.

Why the Jonas brother dancing?  Why not. Thought I’d change it up.

The key to change… is to let go of fear.” — Rosanne Cash

There is nothing wrong with change, if it is in the right direction” – Winston Churchill

If you don’t create change, change will create you” – unknown

When you’re finished changing, you’re finished.” – Ben Franklin

June 1, 2009

Two of My Favorite Things

If you can’t find me tonight, it’s because I’m watching Dave Matthews Band debut their new album on Hulu.  Lots of Hulu news in the air, but I’ve been on vacation and been a bit unplugged lately.  Tonight it’s just me and the DMB.  Missing Leroy Moore’s sweet sax, but glad the guys put this tribute together for him.

DMBonHulu

May 21, 2009

Crazy Times Call For a Unique Approach

John Stewart reminds all PR professionals and companies one simple truth:

beafinper

May 20, 2009

The Magic Behind Human2.0

magicianOver the weekend I got some wild notion the era of social media was over. I opined we were embarking on a new time period I dubbed, Human2.0.  My thought-process for such a random, if not selfishly promotional, statement was that technology is at a place where people are more easily able to connect to each other in ways that weren’t imaginable.  Now, I realize anyone could have stepped out to a busy street corner and introduced themselves to passersby, but it’s the ability to connect to a broad group of people in a relatively easy fashion that makes this Human2.0 concept fresh for me.

Because of technology and social media, people can now engage with people they would have never come in contact with in their regular daily lives.  My wife connecting to an old high school friend she hadn’t spoken to in over 10 years and then us having dinner with him in the matter of two days is astonishing.  Businesses are being asked by their customers to engage with them on Twitter and Facebook.  This goes beyond personal or corporate brand and reputation issues.  This goes to the heart of human interaction.  Human interaction that’s accelerated due to the immediate connection technology brings.

So, I take all that thinking and then read Steven Levy’s column in this month’s Wired magazine about how the Magic of Gadgets is gone.  Levy writes how as gadgets have become more simple the wonderment as been lost.  He starts off with this great quote from Arthur C. Clarke, “Any sufficiently advanced technology is indistinguishable from magic.” He ends with the notion that maybe the way you get the magic back is by shutting it all down, which I almost agree with.

As I’ve noted on my About page, there was a great deal of magic happening when my dad and I unveiled our pizza-box Mac 7200 with 1GB hard drive.  We stared at it like a bunny had popped out of no where.  The same magical moment happened with our first CD player, our first iMac, the first big screen TV and all the other electronic toys.  All were magical and life-changing occurrences.

What’s magical about technology today?  Magic is watching my sons eyes light up when he watches a video of him doing TaeKwon-Do on the Flip cam. The magic is reconnecting to old friends and catching up digitally, so time spent in person is about moving forward, not on updating eachother.  The magic is being able to talk to bloggers, companies, friends, and agencies, old coworkers on Twitter and Facebook on a daily basis.

Now, the magic isn’t what technology humans can make, but what technology allows humans to do.  This new medium for relationship building, dialogue and engagement will all lead to where we started: building community to make sense of the crazy, unknown world.

Human2.0 won’t be defined as what website you use to connect with or what platform you choose to build community on.  Human2.0 will be all about reconnecting with people in an honest and open and immediate and unencumbered way.

May 20, 2009

“Missing Link” Google Image

google-lemurfossilGoogle celebrates the debut of the “missing link” fossil.  However, it’s not so much the link to homo sapiens, but rather ancient primates to modern primates.  Google links to this National Geographic article, but I read CNN’s take. Both very interesting. Here’s CNN’s break down.

  • A 47-million-year-old fossil is being heralded as an early human ancestor
  • Scientist says the find is the “most complete primate fossil before human burial”
  • The fossil was discovered in the 80s, but was split between collections until now

Either way you take it, it’s a very intersting find. With all that’s going in space and now underground, it’s a cool time for science and understanding the human race’s relation to our God-given world.

May 16, 2009

Nielsen Reports Online Video Stats

kidwatchingtvNielsen released its online video stats yesterday and not surprisingly, YouTube still remains the most viewed video site online.  But my boy, Hulu, continued its onslaught on people’s brain and increased 490 percent in total streams year-over-year, from 63.2 million in April 2008 to 373.3 million in April 2009, making it the fastest growing brand among the top 10.

Some might say it’s because of advertising, but I say, because it has a clean interface and quality of shows. In fact, it’s so popular the time users spent on the service increased by 119% since last November, mostly driven by the impressive growth that Hulu saw among users between 35 and 49. These users now make up 30% of Hulu’s viewership and they spend far more time on Hulu than most other demographics – 10% more than any other group. (Via ReadWriteWeb)

The NY Times also ran its analysis on the stats in which Hulu questioned Nielsen’s numbers and provided comscore numbers – oh snap! 1, 2, 3, 4 I declare an analysts war!!!  Comscore sees it like this: 42 million. That’s more.  And, it’s just not from me watching “I’m On a Boat” a 30 million times a day.

Highly recommend you read the NY Times piece because it also discusses the advertising spend on these video channel.  I personally will use whatever brands advertise on Hulu because I wants my Hulu!

My love affair continues as you can clearly see.

May 14, 2009

People Love a Good List

BrandRepublic.com issued its top 100 brands on Twitter list. Pretty fascinating list I think. The list and all the discussion is here.

topbrands