Quick Take: Facebook’s New Status Update Feature

Quick Take: Facebook's New Status Update Feature

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April 10, 2013 · 4:03 pm

Outsourcing PR? There’s a Platform for That

ImageCame across this news on TechCrunch about a PR startup, AirPR, that’s building a platform to help start-ups and big company’s with PR support.

We can all agree that PR is a tool in a marketing plan, as much as a hammer is a tool in belt. If you don’t know how to swing a hammer or pick the right nail for the material being used, it’s the fault of the user and not the tool? Yes? And are companies are really spending $50K without a scope of work?

And, I still don’t understand what this means:

The mission, according to AirPR’s founder, is to decrease the friction for the PR professional, while increasing efficacy for the client — a mission that, if it is followed-through, could bring a huge benefit to startups and big companies alike.

You can read more about it on TechCrunch. And visit AirPR.

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A Lesson on Twitter from Florida State

ImageI had to share this excellent explanation of why the Florida State football team was banned from using Twitter during the summer from head coach Jimbo Fisher.  This is very straightforward and doesn’t once mention customers, corporate reputation, engagement or any of the other social media bingo terminology.

Right now we’re on a Twitter ban because I think we abused the responsibility. And I think it is a responsibility because you’re representing yourself, your family and the organization, and you have to do things the right away and you gotta understand the ramifications of words. Words are the most powerful thing we have, and as soon as they’re associated with your name – no matter if you retweeted them, if you tweeted them, no matter what happens – that’s stuck to you for life. And I think we’re constantly trying to educate our guys, understand the power of it.

He goes on to use a bad analogy of how Twitter is like a hand gun, but we’ll let history just remember the good part of the statement.

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The Greatest Olympian

The Greatest Olympian

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August 2, 2012 · 7:11 pm

Oh! Press Releases

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What Microsoft Thinks the Future Will Look Like

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This is a very cool look at what will be possible in the coming years. The flexible displays and silicon everywhere are already being developed. Here’s to the future.

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How to Print 2000 Miles of Solar Cells a Year

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