It’s been awhile since my last post, so I have to post something to get back into the habit.
I’ve been thinking alot lately about how social media has maybe turned the corner to the mainstream. We have a SVP here at FedEx with over 100 friends on Facebook (exectuve buy-in), I watched CNN use Twitter to capture viewing audience sentiment of the political conventions (Mainstream media adoption) and now I’m seeing Texas newspapers (localized adoption) encouraging the use of Twitter to get hurricane updates.
New media is no longer new. I’m officially changing my lexicon to social media. So, from now on it will be traditional and social media. There’s nothing new about web-, application-based software. Call them networks, sites, tools platforms, but whatever you do place social in front.
This is a great moment in time really. Think back to when the .com craze just became the internet and now the new media craze is becoming just social. With all the conferences, “experts”, job descriptions popping up on the medium the honeymoon is over.
Now the social networks will try to monetize (yes, I said it) and corporations will start to think how to adopt. The start-ups and influentials and early adopters can rejoice. Their hard work is done.
Now on to the really new thing….
