Over the past couple of weeks I’ve been having fun at work talking about social media. I’ve been fortunate to be asked to meet and explain what the fuss is all about. After I’ve gone through Facebook, Twitter, Digg and my Google Reader I see eyes start to glaze over. To people who haven’t really “gotten it” it’s all a lot to swallow.
So, I step back and explain it all boils down to behavioral change. All these tools are just simple ways to influence a change in behavior. The behavior could be to change someones thinking about a certain topic, enhance their knowledge around key subjects and to find the things that are out there that you never knew. All these tools help people talk to people and share what they know. Simple.
In the coming week I’ll be happy to explain why all this talk has been happening. It’s a really exciting time and hopefully you come back to find why.
MC
