You’re probably wondering what that title means. Well, last week I helped launch the first FedEx blog, The Global Citizenship blog. The blog or blogs discuss the four areas of corporate responsibility at FedEx and launched alongside of the FedEx Citizenship Report.
For the past two months the other member of the FedEx blog team and I had been preparing for launch day. Meeting with our colleagues in legal, brand and marketing to discuss how the blog would look and operate. Then there was the socializing of the blog internally to groupd of FedEx team members and executives that were responsible for making sure FedEx lives the four areas of Citizenship as defined by the report.
In reality, we’ve been preparing for the blog launch for almost three years. We’ve been listening to blogosphere talk about the brand and in some cases reaching out to engage the community to either help or support what they were talking about. Now, it’s our turn to engage.
I haven’t officially posted to the blog just yet in my admin/blog team capacity, but I’m watching and helping. It’s been truly gratifying talking to our bloggers about topics, writing style and providing feedback. This is something the organization has been waiting for. And, now our organization can’t wait to start building a voice in the community.
I invite you to join us on the FedEx blog and provide feedback and insight.
So, while I haven’t had much time to blog on the displaced texan, I’ve been up to my keyboard in bloggery.
