Daniel Hope – teaches classes on blogs, a blog coach and is a blogger, but does it for other people now.

Lessons for implementing corporate blogs:

1. convince boss you need a blog. it’s a new website. it’s not a diary, rather it’s the new website. Eaiser to update. better platform for a website because it is dynamic.

2. With a corporate blog, stop the “we”. it needs to be professional.

This session is a little bit more interactive.  Which is very cool, but limits notes.  Will report back on my thinking in a bit. What time is lunch again?