Daniel Hope – teaches classes on blogs, a blog coach and is a blogger, but does it for other people now.
Lessons for implementing corporate blogs:
1. convince boss you need a blog. it’s a new website. it’s not a diary, rather it’s the new website. Eaiser to update. better platform for a website because it is dynamic.
2. With a corporate blog, stop the “we”. it needs to be professional.
This session is a little bit more interactive. Which is very cool, but limits notes. Will report back on my thinking in a bit. What time is lunch again?
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