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	<title>Comments on: The Key to Social Media Adoption: Value</title>
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	<link>http://mattceni.com/2009/03/21/the-key-to-social-media-adoption-value/</link>
	<description>thoughts from abroad...</description>
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		<title>By: MW</title>
		<link>http://mattceni.com/2009/03/21/the-key-to-social-media-adoption-value/#comment-166</link>
		<dc:creator><![CDATA[MW]]></dc:creator>
		<pubDate>Mon, 04 May 2009 03:50:23 +0000</pubDate>
		<guid isPermaLink="false">http://mattceni.com/?p=339#comment-166</guid>
		<description><![CDATA[Love all these posts!!!  So educational!]]></description>
		<content:encoded><![CDATA[<p>Love all these posts!!!  So educational!</p>
]]></content:encoded>
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		<title>By: mattceni</title>
		<link>http://mattceni.com/2009/03/21/the-key-to-social-media-adoption-value/#comment-117</link>
		<dc:creator><![CDATA[mattceni]]></dc:creator>
		<pubDate>Sun, 22 Mar 2009 01:09:24 +0000</pubDate>
		<guid isPermaLink="false">http://mattceni.com/?p=339#comment-117</guid>
		<description><![CDATA[I think value is different for everyone.  Content is king.  If it&#039;s not easy to consume content, the perception is that value does not exist, even if there is plenty.  

I also think social media lends itself for group think in a way. Meaning for community to be built, people have to think lots of people belong to that community, i.e., twitter, sxsw, a group wiki.]]></description>
		<content:encoded><![CDATA[<p>I think value is different for everyone.  Content is king.  If it&#8217;s not easy to consume content, the perception is that value does not exist, even if there is plenty.  </p>
<p>I also think social media lends itself for group think in a way. Meaning for community to be built, people have to think lots of people belong to that community, i.e., twitter, sxsw, a group wiki.</p>
]]></content:encoded>
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		<title>By: Liem</title>
		<link>http://mattceni.com/2009/03/21/the-key-to-social-media-adoption-value/#comment-116</link>
		<dc:creator><![CDATA[Liem]]></dc:creator>
		<pubDate>Sat, 21 Mar 2009 21:35:22 +0000</pubDate>
		<guid isPermaLink="false">http://mattceni.com/?p=339#comment-116</guid>
		<description><![CDATA[I agree completely Matt. Seemed 3-4 years ago transparency was the watchword. Don&#039;t fake it, be straight up. People will then be more inclined to accept the content. 

Now, does it matter if the content&#039;s any good without the perception of value? If nobody feels it&#039;s worth going to a site, nobody will read the content. Value is the meaning behind the meaning.]]></description>
		<content:encoded><![CDATA[<p>I agree completely Matt. Seemed 3-4 years ago transparency was the watchword. Don&#8217;t fake it, be straight up. People will then be more inclined to accept the content. </p>
<p>Now, does it matter if the content&#8217;s any good without the perception of value? If nobody feels it&#8217;s worth going to a site, nobody will read the content. Value is the meaning behind the meaning.</p>
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