Blog Council Case Study: FedEx allows readers to rate blog posts

The folks over at the Blog Council recently did a cool blog post on the FedEx Citizenship’s star rating feature.  It’s always great to get a couple of incoming links to the blogs, but it’s especially nice when an organization as respected as the blog council adds their analysis.

FedEx also categorizes popular posts in a sidebar widget, organized by the content with the most views and allows people to subscribe to this feed — making it easy for fans to be alerted any time new content is becoming popular.

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