Nielsen released its online video stats yesterday and not surprisingly, YouTube still remains the most viewed video site online. But my boy, Hulu, continued its onslaught on people’s brain and increased 490 percent in total streams year-over-year, from 63.2 million in April 2008 to 373.3 million in April 2009, making it the fastest growing brand among the top 10.
Some might say it’s because of advertising, but I say, because it has a clean interface and quality of shows. In fact, it’s so popular the time users spent on the service increased by 119% since last November, mostly driven by the impressive growth that Hulu saw among users between 35 and 49. These users now make up 30% of Hulu’s viewership and they spend far more time on Hulu than most other demographics – 10% more than any other group. (Via ReadWriteWeb)
The NY Times also ran its analysis on the stats in which Hulu questioned Nielsen’s numbers and provided comscore numbers – oh snap! 1, 2, 3, 4 I declare an analysts war!!! Comscore sees it like this: 42 million. That’s more. And, it’s just not from me watching “I’m On a Boat” a 30 million times a day.
Highly recommend you read the NY Times piece because it also discusses the advertising spend on these video channel. I personally will use whatever brands advertise on Hulu because I wants my Hulu!
My love affair continues as you can clearly see.
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