Monthly Archives: September 2009
Looking at What’s Next
We believe that external use of social media helps humanize the company, by telling stories of events and activities taking place around the company, focusing on the FedEx people involved. Continue reading
Filed under public relations, repuatation management, social media
Google @ 11
Google’s 11. In its short life it has taken over search, redefined the advertising business, questioned what exactly is a monopoly, created an email system to rival MSFT’s Office, let us spy on celebrity houses and became a verb. Happy … Continue reading
Filed under Uncategorized
The Social Media Strategy Fallacy
With all the talk about Twitter’s $1 billion valuation and the news that time spent social networking as nearly tripled from last year, companies, pundits and experts are shouting louder than ever for a need to build strategy around social … Continue reading
Filed under public relations, social media
Take Him to Detroit – Updated
The title of this post comes from a scene in an old movie which shows a prisoner about to be beaten, tortured, executed, but a fate much more brutal is awarded – a trip to Detroit. Other than having a … Continue reading
Filed under Random
ZDNet Looks at Social Media at FedEx
Wanted to share a very cool interview that I got to do with ZDNet social media reporter Jennifer Leggio (@mediaphyter) on the social media efforts that I’ve been apart of at FedEx. Fortune 500 Series: FedEx delivers success through social … Continue reading
Filed under social media
Google Art: HG Wells
HG Wells was a socialist. So says Wikipedia. Other sources indicate it’s his 143rd birthday and Google celebrates with a Google art tribute.
Filed under Random
Google Art: UFO
Interesting image on the Google search page for the opening Saturday of 09-10 NCAA Football season. Guess Google’s for geeks and not sports fanatics. So why the UFO? Hartley Engel over at AC says, two of the top Google search … Continue reading
Filed under Random
The Storyteller Listens to Stories
One of the more interesting parts of my job at FedEx is to be a blog coach. My duties as a blog coach include helping bloggers find interesting angles on daily ideas, create and edit blog posts. Basically do whatever … Continue reading
Filed under public relations, social media
