Wanted to share a very cool interview that I got to do with ZDNet social media reporter Jennifer Leggio (@mediaphyter) on the social media efforts that I’ve been apart of at FedEx.
Fortune 500 Series: FedEx delivers success through social media
The importance, and purpose, of this series is to show that even goliaths are flexing to social media. Even if their programs might be raw, they are moving to embrace the model. And if a large company with hundreds of thousands of employees can flex, so can a smaller business. Sometimes, it also helps to know how they did it.
One such goliath is FedEx, a household name worldwide. The company began its trip down the social media path two years ago and has begun a phase of rapid growth. From multiple blogs to multiple service-oriented Twitter feeds and even community sponsorship, FedEx has made social media a priority.
I spoke with Matthew Ceniceros of FedEx’s media relations team to find out more about how the giant is reaping the benefits – and staying competitive – with social media.
Great interview. It’s cool to see how large companies like FedEx are embracing social media to connect with their audiences. I think it definitely helps strengthen relationships and build client loyalty.
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