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	<title>Comments on: The Social Media Strategy Fallacy</title>
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	<description>thoughts from abroad...</description>
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		<title>By: Steven Moore</title>
		<link>http://mattceni.com/2009/09/26/the-social-media-strategy-fallacy/#comment-257</link>
		<dc:creator><![CDATA[Steven Moore]]></dc:creator>
		<pubDate>Tue, 29 Sep 2009 13:05:51 +0000</pubDate>
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		<description><![CDATA[Was reading Jennifer&#039;s post and saw your post. How many of us out here are getting frustrated with companies that just want to add the shiny new thing and not take the time and retool their business ecosystems for these shifts that are changing their landscape. Twitter smitter... it is not tools.
Love your analogue  chess vs checkers.. I am going to co-op that one with credit of course.]]></description>
		<content:encoded><![CDATA[<p>Was reading Jennifer&#8217;s post and saw your post. How many of us out here are getting frustrated with companies that just want to add the shiny new thing and not take the time and retool their business ecosystems for these shifts that are changing their landscape. Twitter smitter&#8230; it is not tools.<br />
Love your analogue  chess vs checkers.. I am going to co-op that one with credit of course.</p>
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