As I shared last week, ZDNet’s Jennifer Leggio featured the FedEx social media program as part of her FORTUNE 500 series. Today, Jennifer, also know as @mediaphyter, has named FedEx as one of ten FORTUNE 500 companies doing social media right.
Throughout the last year I’ve highlighted several Fortune 500 companies who have a smart approach to social media. Writing about the large companies demonstrates that even giants with hundreds of thousands of employees can successfully flex to run solid social programs. I get approached by a lot of different companies for this series but I only select the ones I think are really onto something.
So, the obvious question is…now what. What’s next.
I’m thinking about building community and further integration of social media into the traditional media relations activities. There are some cool things tee’d up and I can’t wait to get them rocking.
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