Monthly Archives: February 2010

February 28, 2010

How to Pitch the AP

Some interesting insights from the two AP editors on how they prefer to be pitched.  Not too surprising, it starts with plenty of leg work, an interesting story and even more interesting characters.  I’ll let the AP editors tell you … Continue reading →

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February 18, 2010

Ad Lingo Bingo

It was a Tuesday night.  I engaged in a fierce battle to the death…of blackberry battery and my materialistic memory.  I entered this battle knowing that I was up against a true titan.  The battle?  Quote advertising tag lines that use … Continue reading →

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February 15, 2010

Promotion and Shameless Promotion

Hey y’all. Sorry I’ve been neglecting the blog…again. I think I have a decent excuse.  I’ve been busy.  First, there was the holiday shipping season. Then came Haiti. Next came Pandas. And in between all of that I was promoted … Continue reading →

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