Some interesting insights from the two AP editors on how they prefer to be pitched. Not too surprising, it starts with plenty of leg work, an interesting story and even more interesting characters. I’ll let the AP editors tell you the rest.
Monthly Archives: February 2010
Ad Lingo Bingo
It was a Tuesday night. I engaged in a fierce battle to the death…of blackberry battery and my materialistic memory.
I entered this battle knowing that I was up against a true titan. The battle? Quote advertising tag lines that use only 3 words. Not 2. Not 4. THREE!!!
My competition? Steve Pacheco. Maybe you know him as the FedEx director of advertising. The guy behind some of the most famous Super Bowl advertisements in the history of the event. You can see what kind of superior match I was up against.
The battle waged for hours. I firmly believe he was using Google to help him, although he probably wasn’t. What he didn’t know was I used the brains of my Global Communications teammates.
And the winner was? Ad agencies. The very ad agencies who seared these unforgettable three word tag lines in the collective memory. How many can you add to the list?
- MC Fly the dog
- SP Be the ball.
- M Taste the rainbow
- C Feel the heat.
- M Ride the wave
- C Just do it.
- M This is like ad lingo bingo
- S I can do this all night. You will lose.
- M Does a body good
- S You broke the 3 word rule. – Quicker picker upper
- M Quench your thirst
- S Finger lickin good
- M Takes a lickin’
- S Breakfast of Champions!
- M Like a Rock
- S Obey your thirst.
- M Snap Crackle Pop
- S I’m lovin’ it.
- M We try harder
- S M’m! M’m! Good!
- M Eat fresh
- S Diamonds are forever.
- M Built Ford tough
- S Pause that refreshes.
- M Imagination at work
- S I’m a Pepper!
- M Mikey likes it
- S Bayer works wonders
- M The real thing
- S Take Me Away
- M Feel the burn
- S Image is everything
- M Army of one
- S Eat More Chicken.
- M Spirit of Australia
- S Citi Never Sleeps.
- M Do no evil
- S Look, no cavities!
- M Coke is it!
- S “Where’s The Beef?”
- M Share the moment
- S Army of One
- M Already used! You lose…Philly is Phun
- S The Un Cola.
- M I <3 NY
- S His Masters Voice
- M Be a champion
- S The Friendly Skies.
- S 4 words…fly the friendly skies THREE WORDS ONLY
- M Leggo my eggo
- S Make it Mike’s.
- M Good stuff inside
- S A Breed Apart
- M Champagne of beers
- S It’s The Cheesiest!
- M King of beers
- S No More Tears.
- M The right stuff
- S Absolutely, positively overnight! GOOD NIGHT !!
- M Relax its fedex. Well played
- S Be Absolutely Sure!
Filed under public relations, Random
Promotion and Shameless Promotion
Hey y’all. Sorry I’ve been neglecting the blog…again. I think I have a decent excuse. I’ve been busy.
First, there was the holiday shipping season. Then came Haiti. Next came Pandas. And in between all of that I was promoted to Global Communications Manager of Media Relations at FedEx.
It’s an exciting time.
So, here’s the shameless promotion, just to get it over with. 
“If you look at social media as a channel instead of a new frontier, it becomes more tangible,” Ceniceros said. “From a media relationship standpoint, the way we talk to print isn’t the same way we talk to broadcast, for example. As the business world becomes more sophisticated in using social media, its special way of being addressed will become more sophisticated as well.”
5 Things FedEx Has Learned about Managing Relationships through Social Media
“As a member of the FedEx media relations team, I tweet and blog, help internal bloggers create and manage posts, and handle other elements of our social media activities. I’d like to share five key points we’ve learned about managing relationships through social media, because I think the lessons are applicable to companies of any size.”
Until next time…
Filed under public relations, repuatation management, social media
