the displaced texan

Hey y’all. Sorry I’ve been neglecting the blog…again. I think I have a decent excuse.  I’ve been busy. 

First, there was the holiday shipping season. Then came Haiti. Next came Pandas. And in between all of that I was promoted to Global Communications Manager of Media Relations at FedEx. 

It’s an exciting time. 

So, here’s the shameless promotion, just to get it over with. 

Socially challenged

“If you look at social media as a channel instead of a new frontier, it becomes more tangible,” Ceniceros said. “From a media relationship standpoint, the way we talk to print isn’t the same way we talk to broadcast, for example. As the business world becomes more sophisticated in using social media, its special way of being addressed will become more sophisticated as well.”

5 Things FedEx Has Learned about Managing Relationships through Social Media

“As a member of the FedEx media relations team, I tweet and blog, help internal bloggers create and manage posts, and handle other elements of our social media activities. I’d like to share five key points we’ve learned about managing relationships through social media, because I think the lessons are applicable to companies of any size.”

Until next time…