It was a Tuesday night. I engaged in a fierce battle to the death…of blackberry battery and my materialistic memory.
I entered this battle knowing that I was up against a true titan. The battle? Quote advertising tag lines that use only 3 words. Not 2. Not 4. THREE!!!
My competition? Steve Pacheco. Maybe you know him as the FedEx director of advertising. The guy behind some of the most famous Super Bowl advertisements in the history of the event. You can see what kind of superior match I was up against.
The battle waged for hours. I firmly believe he was using Google to help him, although he probably wasn’t. What he didn’t know was I used the brains of my Global Communications teammates.
And the winner was? Ad agencies. The very ad agencies who seared these unforgettable three word tag lines in the collective memory. How many can you add to the list?
- MC Fly the dog
- SP Be the ball.
- M Taste the rainbow
- C Feel the heat.
- M Ride the wave
- C Just do it.
- M This is like ad lingo bingo
- S I can do this all night. You will lose.
- M Does a body good
- S You broke the 3 word rule. – Quicker picker upper
- M Quench your thirst
- S Finger lickin good
- M Takes a lickin’
- S Breakfast of Champions!
- M Like a Rock
- S Obey your thirst.
- M Snap Crackle Pop
- S I’m lovin’ it.
- M We try harder
- S M’m! M’m! Good!
- M Eat fresh
- S Diamonds are forever.
- M Built Ford tough
- S Pause that refreshes.
- M Imagination at work
- S I’m a Pepper!
- M Mikey likes it
- S Bayer works wonders
- M The real thing
- S Take Me Away
- M Feel the burn
- S Image is everything
- M Army of one
- S Eat More Chicken.
- M Spirit of Australia
- S Citi Never Sleeps.
- M Do no evil
- S Look, no cavities!
- M Coke is it!
- S “Where’s The Beef?”
- M Share the moment
- S Army of One
- M Already used! You lose…Philly is Phun
- S The Un Cola.
- M I <3 NY
- S His Masters Voice
- M Be a champion
- S The Friendly Skies.
- S 4 words…fly the friendly skies THREE WORDS ONLY
- M Leggo my eggo
- S Make it Mike’s.
- M Good stuff inside
- S A Breed Apart
- M Champagne of beers
- S It’s The Cheesiest!
- M King of beers
- S No More Tears.
- M The right stuff
- S Absolutely, positively overnight! GOOD NIGHT !!
- M Relax its fedex. Well played
- S Be Absolutely Sure!
3 responses so far ↓
sharon // February 19, 2010 at 12:49 pm
Maybe It’s Maybelline
smoke // February 19, 2010 at 7:25 pm
Ceni,
Valiant effort, but You’re outta your league on this one bud. He wasn’t using Google….the guy is like Rainman on this stuff. He has scrapbooks and everything.
Steve Pacheco // February 21, 2010 at 9:54 pm
And I’m an excellent driver.