Matt Ceniceros has extensive experience in executing reputation management programs through the use of media relations and social and digital media. Matt has worked in agency and corporate environments.
Most recently, he served as director of Media Relations at Applied Materials. Prior to his time at Applied, Matt was global communications manager of media relations at FedEx and lead strategic communications projects to raise awareness and visibility of the FedEx brand around the world through traditional and non-traditional media outreach. In addition, he developed the strategic direction for FedEx Marketplace interactive channels and blogger relations strategy. The interactive channels Matt managed while at FedEx won numerous industry and marketing awards and garnered other industry recognition.
Matt has also worked for GCI Group, a global public relations agency, serving consumer, corporate and technology clients including Dell Inc., Whole Foods, Shell Consumer and a number of established and start-up enterprise software companies.
Matt is a graduate of Texas State University, with a bachelor’s of arts degree in Communication Studies – Organizational Communications. While in college Matt was president of the Public Relations Student Society of America (PRSSA), and a leader in the Greek and student organization communities and worked as a student representative for Apple Computer.
“mattceni” is my stamp on the internet. You can find me on the following networks discussing public relations, reputation management, social media and the randomness that makes the internet random.
*As a disclaimer, all communication by me on all online communities and forums represent my thoughts and my thoughts alone and do not reflect the opinion/position of the company. I will never divulge any proprietary information about the company or engage in industry discussion or speculation that is not appropriate.