Came across this news on TechCrunch about a PR startup, AirPR, that’s building a platform to help start-ups and big company’s with PR support.
We can all agree that PR is a tool in a marketing plan, as much as a hammer is a tool in belt. If you don’t know how to swing a hammer or pick the right nail for the material being used, it’s the fault of the user and not the tool? Yes? And are companies are really spending $50K without a scope of work?
And, I still don’t understand what this means:
The mission, according to AirPR’s founder, is to decrease the friction for the PR professional, while increasing efficacy for the client — a mission that, if it is followed-through, could bring a huge benefit to startups and big companies alike.
You can read more about it on TechCrunch. And visit AirPR.
Everyone loves a good list. If you’re a blogger, you know that a good list will drive a good amount of traffic. However, there is still a couple of lists that hold significant interest and weight. FORTUNE’s 100 Best Companies to Work for is one of those lists.
One surprise this year was the number of healthcare companies that made the list. Twelve. Twelve healthcare companies made it. This got me thinking that with all the bad economic times and troubles in the world, can helping people mean more than money and perks.
I look up some research and found this interesting quote: “Happiness lies at the intersection between pleasure and meaning. Whether at work or at home, the goal is to engage in activities that are both personally significant and enjoyable.”
Looking at this list of companies whose employees speak highly of their workplace is inspirational and this year it seemed a little softer, healthier, happier. And that is a good thing.
“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” – W. Edwards Deming
If you know me well, you know I’m not one to promote process. In fact, I probably spent half of my junior career running from it. I was the AE who was locked out of his computer come Monday morning because my Time sheets weren’t in. I was the guy late to the meeting because I was writing my activity update 5 minutes before I was to provide updates on activity at the meeting.
But a funny thing happens when it’s just not your activity you have to manage and balance. Process can make your life easy or if you’re on a course of bad process or no process, you’re life will be hell. In a life of managed chaos it helps to get all activities down on paper and then execute towards them.
The way I have found to help me organize my thoughts and align across teams a simple one page document that lists out:
- the purpose or overview of a project
- measurement (go figure)
It’s important to clearly define where you want to go, how you will work to get there and then the steps needed to take for it all to work. This one simple process will not only save you from not knowing what you’ve been doing, it’s already documented for reporting purposes and maybe, help keep you out of trouble.