Came across this news on TechCrunch about a PR startup, AirPR, that’s building a platform to help start-ups and big company’s with PR support.
We can all agree that PR is a tool in a marketing plan, as much as a hammer is a tool in belt. If you don’t know how to swing a hammer or pick the right nail for the material being used, it’s the fault of the user and not the tool? Yes? And are companies are really spending $50K without a scope of work?
And, I still don’t understand what this means:
The mission, according to AirPR’s founder, is to decrease the friction for the PR professional, while increasing efficacy for the client — a mission that, if it is followed-through, could bring a huge benefit to startups and big companies alike.
You can read more about it on TechCrunch. And visit AirPR.
Everyone loves a good list. If you’re a blogger, you know that a good list will drive a good amount of traffic. However, there is still a couple of lists that hold significant interest and weight. FORTUNE’s 100 Best Companies to Work for is one of those lists.
One surprise this year was the number of healthcare companies that made the list. Twelve. Twelve healthcare companies made it. This got me thinking that with all the bad economic times and troubles in the world, can helping people mean more than money and perks.
I look up some research and found this interesting quote: “Happiness lies at the intersection between pleasure and meaning. Whether at work or at home, the goal is to engage in activities that are both personally significant and enjoyable.”
Looking at this list of companies whose employees speak highly of their workplace is inspirational and this year it seemed a little softer, healthier, happier. And that is a good thing.