Category Archives: Uncategorized
Outsourcing PR? There’s a Platform for That
Came across this news on TechCrunch about a PR startup, AirPR, that’s building a platform to help start-ups and big company’s with PR support.
We can all agree that PR is a tool in a marketing plan, as much as a hammer is a tool in belt. If you don’t know how to swing a hammer or pick the right nail for the material being used, it’s the fault of the user and not the tool? Yes? And are companies are really spending $50K without a scope of work?
And, I still don’t understand what this means:
The mission, according to AirPR’s founder, is to decrease the friction for the PR professional, while increasing efficacy for the client — a mission that, if it is followed-through, could bring a huge benefit to startups and big companies alike.
You can read more about it on TechCrunch. And visit AirPR.
Filed under public relations, repuatation management, Uncategorized
A Lesson on Twitter from Florida State
I had to share this excellent explanation of why the Florida State football team was banned from using Twitter during the summer from head coach Jimbo Fisher. This is very straightforward and doesn’t once mention customers, corporate reputation, engagement or any of the other social media bingo terminology.
Right now we’re on a Twitter ban because I think we abused the responsibility. And I think it is a responsibility because you’re representing yourself, your family and the organization, and you have to do things the right away and you gotta understand the ramifications of words. Words are the most powerful thing we have, and as soon as they’re associated with your name – no matter if you retweeted them, if you tweeted them, no matter what happens – that’s stuck to you for life. And I think we’re constantly trying to educate our guys, understand the power of it.
He goes on to use a bad analogy of how Twitter is like a hand gun, but we’ll let history just remember the good part of the statement.
Filed under Uncategorized
What Microsoft Thinks the Future Will Look Like
via gizmodo.com
This is a very cool look at what will be possible in the coming years. The flexible displays and silicon everywhere are already being developed. Here’s to the future.
Filed under Uncategorized
Dogs and War: From Wagging Tails to Tears
I’ve always been a dog lover. This week provided two very good reasons everyone should have the experience of caring for one. Unfortunately, both reasons are tied to the wars this country is currently engaged in and the story’s do not have the same happy ending.
I fell in love with Emmitt Thunderpaws (@e_thunderpaws) earlier this week! This huge Great Dane looks like a puppy jumping into the arms of his returning solider. This is the absolute picture of joy and love a dog can give. Smiles all around. The full video can be watched on Emmitt’s YouTube page.
And then later this week, the emotional pendulum swung a different direction.The image brings tears to your eyes with just one glance. A loyal and sad dog, lovingly laying by his solider’s side as he rests in eternal peace. There is no joy in this image, only the reminder that war effects everyone.
This is from the Discovery blog:
The dog of slain Petty Officer Jon Tumilson refused to leave his side during the Navy SEAL’s funeral earlier this week in Rockford, Iowa. The heartbreaking photo taken by his cousin, Lisa Pembleton, shows Tumilson’s dog Hawkeye
Filed under Uncategorized
My former client at FedEx makes FORTUNE’s Exec Dream Team – Fortune’s fantasy executive league – 7. Rob Carter, Chief Information Officer – CNNMoney
via money.cnn.com
Filed under Uncategorized
