Tag Archives: reputation

The Fifteen Most Hated American Companies Of 2010 – 24/7 Wall St.

Think a company’s reputation doesn’t matter?  A look at these 15 companies and why they made the list will show consumers demand trust.  In 2010, some companies broke their trust, others are un-trustworthy, while others have consumers trusting that they are up to no good.

The actions of a brand and the promises they break speak volumes on how the public perceives the brand.  It’s also worth noting there are several brands on here that have highly publicized and admired social media program.  Two ways to look at this: either social media does nothing to improve reputation or these companies have such an acceptance of their poor reputation that they will pull all the stops to right the ship.

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Where’s Your Brand’s Gift Shop

walt-disney-world-769770-722119Last week I had the opportunity to visit Walt DisneyWorld and was reminded at how fast and fun the fascination of a mouse and his friends comes back.  The main street and rides were the same as I remembered them. There were new rides and new characters, but for the most part the breathtaking castle, the always present upbeat music was there and the magic was everywhere.

Eventually, I was able to go on a ride or two. And, I shouldn’t say this, but the best time to go to Disney is in October, because there were no lines. So, the rides.

In the lines leading to the ride, the ride’s theme is overwhelming. Images, sounds of the main characters are everywhere. In line, you see the same 7-8 people a couple of times as they weave through the bars in parallel.  Captivated, like-minded audiences of people all about to undergo the same character or “brand” experience.

The ride is quick and it’s usually fun. Although, Snow White was not a family favorite.  And, when the ride is over. Before the laughs stop. Before the stories and memories fade to the next ride, you’re immediately thrown into a gift shop full of clothing, toys, trinkets, costumes, etc.

The smart folks at Disney are smart. They don’t let you forget about the wonderful experience you just had. They don’t want to let you get away until you have something to hold you over until the next 20 or so years when you come back.

So, what opportunity are you providing for people who enjoy your brand to never forget. When they leave the ride what will they hold on to?

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The Mike Vick Problem & the Problem with People with Problems

Eagles Vick Signs FootballMichael Vick has signed a two-year deal with the Philadelphia Eagles.  He was jailed for his participation and bankrolling a dog fighting ring.  There are some that say he’s paid his debt to society and it’s perfectly fine for him to play again.  And, there are many people who aren’t happy with the prospect of Vick playing in the NFL again.  Here’s my problem with those who have a problem.

The NFL, football for that matter, is a sport of violence.  The people who play the sport are those who are able to be violent, endure violence and give violence.  The NFL is a culture of violence. Mike Tomlin, head coach of the NFL Champion Pittsburgh Steelers said in a 2007 Pittsburgh Post-Gazette interview, “It’s part of the culture. Things that go on outside the white lines always manifest themselves inside the white lines. That’s the bottom line. We had a tough job there, and it was just beginning to scratch the surface.”

The news media has gone out and to local sports bars and pubs in Philadelphia and asked passionate fans if they approve–many don’t.  They say they don’t want a dog fighter on their team or in the league.  But, they’re fine with rapists, drunken drivers, drug and alcohol offenders and others with other criminal offenses.

Reports cite 21-40 percent of the NFL has a criminal record.

According to authors Jeff Benedict and Don Yaeger in a controversial study, Pros and Cons: The Criminals Who Play in the NFL, published by Warner Books, 21 percent of NFL players — more than one in five — have been charged with at least one serious crime, including two murder arrests, seven rape charges, 45 counts of domestic violence and 42 charges of assault and battery.

And no, the NFL doesn’t turn athletes into criminals or bad seeds.  A Dallas Morning News article from 1997, over 10 years ago, reported, “In the past year, more than 70 NCAADivision I athletes, the vast majority football players, at 21 schools in 18 states have been arrested for offenses ranging from drug possession to sexual assault. “

The Reputation Issue

Clearly as a society of sports fans we value some crimes more serve than others.  In a way, we’ve become desensitized to assaults, rape, drugs.  I understand that abusing dogs is considered more heinous because dogs can’t defend themselves, because they are man’s best friend.  But what about our fellow man?

NFL commissioner Godell has taken a more strict approach to managing players off-the-field actions inside the league, however, if the stat holds up that 40 percent of NFL players have records, there may not be anyone left to field a league.

It’s my opinion the outrage towards Vick is misguided.  I don’t support Vick, his actions or the obnoxious Philadelphia Eagles, but I can’t ignore that his criminal behavior is par for the course among his peers. (Read the NFL All Criminal Team)

They say to play in the NFL is a privilege.  I say for fans to pay to watch NFL football and buy the  merchandise is the real privilege.  However, as long as fans give the NFL privilege to have a culture of violence, they cannot hold the NFL, its sponsors or anyone else responsible for Michael Vick to put an Eagle on his head and take the field on Sundays.

There are others that say he’s paid his debt to society.

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