Think a company’s reputation doesn’t matter? A look at these 15 companies and why they made the list will show consumers demand trust. In 2010, some companies broke their trust, others are un-trustworthy, while others have consumers trusting that they are up to no good.
The actions of a brand and the promises they break speak volumes on how the public perceives the brand. It’s also worth noting there are several brands on here that have highly publicized and admired social media program. Two ways to look at this: either social media does nothing to improve reputation or these companies have such an acceptance of their poor reputation that they will pull all the stops to right the ship.