How do you make professional athletes even more popular online? One NBA team has a good answer. Direct fans to the players’ social network presence. The Golden State Warriors have outfitted their players with warm-up shirts that displays their Twitter handle, where normally their name would be. The team has a special hashtag for this shirt, #GSWSocial, as part of an overall social activation campaign. This is like walking, dribbling, shooting digital ad.
These are two very interesting ways sports teams are using their facilities and players as a way to drive social engagement. Are big-box retailers, business with truck fleets and other significant “publicly viewed properties” using their assets to the fullest potential? Probably not.